Jul252024
Case Studiesmindcurv -Part of Accenture Song

Client Overview: mindcurv, part of Accenture Song

mindcurv, part of Accenture Song, empowers leading enterprises across B2B, B2C, and D2C sectors to r°evolutionise their business. With offices in Germany, the Netherlands, Spain, Austria and India, mindcurv offers end-to-end solutions in strategy & advisory, digital products, brand & marketing, digital platforms & commerce, data & AI, and cloud infrastructure & managed services. mindcurv has been part of Accenture Song since early 2024.

Marketing Services Aligned to mindcurv’s Strategic Goals

Solutions Centric offers a range of marketing services to mindcurv, part of Accenture Song, encompassing:

  • Strategic marketing services: We develop and execute strategic marketing activities tailored to mindcurv’s needs. This includes its flagship campaigns and sales vehicles.
  • Content Creation: We manage content creation for LinkedIn posts, blog articles, business cases, websites and other social media, ensuring consistent and engaging messaging across all platforms.
  • Brand Transition: Post-acquisition, we continue to assist in transitioning mindcurv and its subsidiary brands into a unified brand under mindcurv, part of Accenture Song.
  • Website Support: We support content creation for mindcurv’s website, built on a headless CMS.
  • LinkedIn: Our team supports mindcurv with best practices and guidelines for LinkedIn, organic and paid activation.

Key Campaigns and Projects

Interview Series: One of mindcurv’s flagship campaigns is the #AllComposable interview series, spearheaded by Dirk Weckerlei, SVP of Composable Solutions. We contribute by:

  • Supporting with best practices for structuring the narrative of the interviews
  • Managing the dissemination and promotion of the series across various platforms

Brand Transition Post-Acquisition: The transition of mindcurv and its affiliate brands under the unified banner of mindcurv, part of Accenture Song, is a significant undertaking. Our responsibilities include:

  • Crafting clear and compelling communication pieces to inform stakeholders about the transition
  • Ensuring a consistent and cohesive brand message across all channels
  • Addressing challenges and implementing solutions to facilitate a smooth transition

Solutions Centric’s support has been critical for a smooth transition communication. Their ability to quickly adapt to urgent requirements shows their flexibility and we need that in our daily operations. With expertise in content, social media, and other areas of marketing, the team has proven to be a great partner with whom we enjoy working.

 

– Tobias Hambloch, Director, Demand Generation, mindcurv, part of Accenture Song

At Solutions Centric, we are committed to driving business success through innovative marketing solutions customised to our clients’ unique needs. Contact us today to learn how we can help you create your firm’s most compelling marketing narratives.

Strengthen Your Marketing Impact at Scale

mindcurv, part of Accenture Song, partnered with Solutions Centric to support strategic marketing, content, and brand transition initiatives across global markets. From flagship campaigns like #AllComposable to post-acquisition brand alignment, our team provided agile, end-to-end support that ensured consistency, speed, and impact across channels.

If you are navigating brand transformation or looking to scale your marketing efforts with the right strategic support, let’s explore how we can help drive your next phase of growth.